people who know me know that at some point, in discussing the financial
future of movement organizations and institutions I ask: "How
do we expect to run this project, on magic?"
While I know
that some people tire of hearing that, in this age of the Web, I
actually think that for many people the answer is "yes."
In other words, there is a semi-magical aspect to the Web that leads
many of us to deceive ourselves about what it takes to make something
happen in cyberspace. Think about it for a second. All
YOU have to do is sit down at your computer, get onto the web and
type www.blackcommentator.com (only 24 keystrokes) and presto!
- you get one of the best of the on-line magazines!!
Doesn't it feel
and I have seen this with other on-line magazines (such as "The
Black World Today"), despite the professionalism of the project
and the quality of the result, on-line magazines are very difficult
to sustain. If someone is going to treat this as a serious
piece of work, devoting themselves as the publishers of BlackCommentator.com
do every week, they simply cannot do that on a shoe-string or as
volunteers. That might work for a periodic newsletter or blog
entry, but it does not work for a genuine on-line magazine.
So, we are at
the proverbial fork in the road. BlackCommentator.com
needs YOUR financial support, but it also needs to know that you
will advocate for the magazine. The responses we receive to
the magazine are tremendous. We have developed important connections
with media outlets in Canada, Africa and Latin America. People
have indicated that there are stories and analyses contained in
BlackCommentator.com that they just do not find anywhere
else. In addition, over the last two years, we have worked
especially hard to expand the ideological diversity of BlackCommentator.com
so that it is truly a center for debate on issues facing people
of African descent.
if the money does not start flowing in, this project cannot last,
pure and simple. I wish that I could sugar-coat this request,
but I do not want to insult or mislead you. We need YOU to
contribute to BlackCommentator.com. For some
of you, a one-time contribution may be all that you can do at this
time, and we respect and appreciate that. Others of you may
be able to contribute on a monthly basis. And still others
may be able to both contribute but also get some of your friends
and colleagues to contribute (you can even sponsor an ad!!)
I have never
particularly liked asking people for money. I have always
hoped that someone else would do that. But as Executive Editor
of BlackCommentator.com (a position for which I receive no financial
compensation) I feel morally and politically obligated to tell it
like it is.
cannot survive based on magic, good-will, or moral support.
We need to know, just as do all Movement institutions, that
you, a supporter of our work, make BlackCommentator.com
a priority by offering a financial contribution.
Let me thank
you in advance since I KNOW that you are pulling for the magazine.
And from Nancy
Littlefield, Managing Editor of BlackCommentator.com:
readers may have noticed, our annual hiatus is coming a little early
this year so that we may return in time for commentary and analysis
on the U.S. Democratic National Convention. Although we’re not
publishing right now, we are, however, working on several new projects
to make BC even better, and to try to find a means
of reliable cash flow.
away, please visit the BC archives, which are open
to everyone during this hiatus. If you are new to BlackCommentator.com
and like what you see, please consider becoming a BC Paid
Subscriber and/or BC Contributor.
You’ll find links all over the site to do this. If you are already
a BC Paid Subscriber and/or BC Contributor,
thank you. Every dollar helps.
Below are some
links to our archives. Please look around:
Issues - Visit any issue BC has ever published
- Use our Google powered search engine to find anything on BC
to contact Ms. Littlefield.